Fighting Is Unpredictable...Ā Start Earning More
OutsideĀ The CageĀ
Monetize YOUR Fans With an Online Academy That Generates $5k+/Month EvenĀ In-between Fights.
Build Your Online Fighters Academy - Book Strategy Call Now!Don'tĀ Just Rely On a Win Bonus
Develop a reliable consistent stream of income that pays even when you're not fighting!

Monetize Your Fans & Fight Expertise
Create a simple 25-30 video course + an interactive community where your fans can learn & interact.

Earn Consistently Between Fights
Keep cash flowing when youāre not under the lights. Offer digital courses, live q&a's, and 1 on 1 coaching.

Build Post-Career Security
Your digital products can continue to sell long after you retire. Take advantage by building it while actively competing!
Your FansĀ WANT To Support & Learn From You!
If just 10% of your current following signs up for a low-ticket offer, you have a reliable source of income with infinite room to grow!
We Build itĀ Once, You EarnĀ ForeverĀ
We help UFC and ex-UFC fighters easily set-up, maintain, and market their profitable online academies.Ā

High-Converting Content, Done For You
We film and edit professional video content (or coach you through it remotely) so you have an asset library that attracts, educates, and sells ā on autopilot.

Your Online Academy... Fully Set Up, Ready to Sell
We create your entire digital platform: course pages, payment system, automation, and launch assets ā so your online academy is ready to go live and make sales.

A Clear Strategy ā Built Around Your Career
No generic templates. We custom-build your content plan, monetization model, and marketing funnel based on your strengths and goals.
Our 6-Step Launch Plan ā Built to Get You Paid Fast

Strategic Planning
We map out your course structure, content topics, and positioning... so youāre not guessing what to teach or record.

Content Production
We produce (or guide you remotely to record) your first 25 course videos ā high quality, edited, and ready to go.

Build the Offer
We help craft the lead gens, pricing, bonuses, guarantee, and positioning that makes your course irresistible.

Test With Your Audience
Before launch, we introduce the course to your in-person students for immediate buy-in, validation, and ROI.

Launch & Scale
We roll it out online with the funnel, emails, and content ā so itās ready to sell while you focus on your career.

Maintain & Grow
Ongoing support options available from content updates to growth strategy & full social media management... depending on your goals.
The online community market is exploding
ā FightersĀ are already cashing in.Ā
Active fightersĀ like Tom Aspinall and Cory Sandhagen are already monetizing their online following with digital communities, courses, and coaching.
Why not you?
Our client Kajan Johnson had been retired for 7 years and had essentially no online following when we built his academy, Pro Fight Guide.
Now Pro Fight Guide has over 100 paying members and Kajan has grown his online following from 0 to over 100K
Client Success Story - Coach Kajan Johnson
Through targeted organic social strategies, we grew his audience to over 100,000 dedicated fight fansāsurpassing his peak following as an active competitorāand launched his āPro Fight Guideā online academy, enrolling more than 150 paying students into a comprehensive training course. With 350+ professionally produced videos continuing to sell on autopilot, Kajan now enjoys a reliable, ongoing income stream. If we can deliver these results for a retired UFC veteran, imagine what we can achieve for you while youāre still in the octagon.
Hereās what we built with him:
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ā A structured online academy based on his unique training approach - Pro Fight Guide
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š¬ 350+ professionally shot and edited course videos
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š» A custom-branded platform with full payment and funnel integration
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š Scaled to 150+ paying academy members
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š¹ Grew his YouTube channel to 97K+ subscribers ā creating long-term traffic and brand visibility
Now, Kajan has a global audience, recurring income, and a digital asset that scales!



Itās Time toĀ build your next stream of income
Until July 4th weāre offering an exclusive deal for UFC fighters... including full strategy, content production, and platform setup at a discounted rate.
Build it once, earn from it forever!
Ā
Claim Your Discounted Online Academy Set-up ā Book a Strategy Call NowAcademy Planning, Set-up, & Launch
$ Book Call For Rate
Base Package
- Course planning
- Kajabi course set-up
- Landing page & funnel
- Email marketing
- Custom branded app
Content Production - Remote or In-person
$ Book Call For Rate
In-person or remote production
- Pro level video production
- Content filming guide (remote)
- Scripts for content
- Professional video editing
- First 25 course videos completed
Maintenance, Management, & Social Media Marketing
$ Book Call For Rate
Continued Service
- On going professional social media management
- Short form content production (Tik Tok, Instagram, YouTube)
- Long Form Video production (YouTube)
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Who Are We?Ā
Alec Shaw... founder of On My Way Media.
I started this company because I've always had a creative mind and a deep love for building things. Content creation has always been my language. Sharing knowledge is my purpose. And giving people the tools to pursue their passion? That's the mission.
Combining my technical skills with for my love of martial arts has lead me and my team to helping fighters monetize their followers and create consistent income stream outside of the cage! Ā
Over the past 6 years, we've generated over 100k subscribers &Ā 25 million views on YouTube across multiple industries, signed up hundreds of students into online courses, and helped creators turn their expertise into income.
On My Way Media exists for people who want to create something meaningfulāand actually make a living doing it.