Fighting Is Unpredictable...Ā Start Earning More

OutsideĀ The CageĀ 

Monetize YOUR Fans With an Online Academy That Generates $5k+/Month EvenĀ In-between Fights.

Build Your Online Fighters Academy - Book Strategy Call Now!

Don'tĀ Just Rely On a Win Bonus

Develop a reliable consistent stream of income that pays even when you're not fighting!

Monetize Your Fans & Fight Expertise

Create a simple 25-30 video course + an interactive community where your fans can learn & interact.

Earn Consistently Between Fights

Keep cash flowing when you’re not under the lights. Offer digital courses, live q&a's, and 1 on 1 coaching.

Build Post-Career Security

Your digital products can continue to sell long after you retire. Take advantage by building it while actively competing!

Your FansĀ WANT To Support & Learn From You!

If just 10% of your current following signs up for a low-ticket offer, you have a reliable source of income with infinite room to grow!

Book a Strategy Call Now

We Build itĀ Once, You EarnĀ ForeverĀ 

We help UFC and ex-UFC fighters easily set-up, maintain, and market their profitable online academies.Ā 

High-Converting Content, Done For You

We film and edit professional video content (or coach you through it remotely) so you have an asset library that attracts, educates, and sells — on autopilot.

Your Online Academy... Fully Set Up, Ready to Sell

We create your entire digital platform: course pages, payment system, automation, and launch assets — so your online academy is ready to go live and make sales.

A Clear Strategy — Built Around Your Career

No generic templates. We custom-build your content plan, monetization model, and marketing funnel based on your strengths and goals.

Start Today - Book a Strategy Call Now!

Our 6-Step Launch Plan — Built to Get You Paid Fast

Strategic Planning

We map out your course structure, content topics, and positioning... so you’re not guessing what to teach or record.

Content Production

We produce (or guide you remotely to record) your first 25 course videos — high quality, edited, and ready to go.

Build the Offer

We help craft the lead gens, pricing, bonuses, guarantee, and positioning that makes your course irresistible.

Test With Your Audience

Before launch, we introduce the course to your in-person students for immediate buy-in, validation, and ROI.

Launch & Scale

We roll it out online with the funnel, emails, and content — so it’s ready to sell while you focus on your career.

Maintain & Grow

Ongoing support options available from content updates to growth strategy & full social media management... depending on your goals.

Book Your Strategy Call Now!

The online community market is exploding

— FightersĀ are already cashing in.Ā 

Active fightersĀ like Tom Aspinall and Cory Sandhagen are already monetizing their online following with digital communities, courses, and coaching.

Why not you?

Our client Kajan Johnson had been retired for 7 years and had essentially no online following when we built his academy, Pro Fight Guide.

Now Pro Fight Guide has over 100 paying members and Kajan has grown his online following from 0 to over 100K

Book Your Strategy Call Now!

Client Success Story - Coach Kajan Johnson

Through targeted organic social strategies, we grew his audience to over 100,000 dedicated fight fans—surpassing his peak following as an active competitor—and launched his ā€œPro Fight Guideā€ online academy, enrolling more than 150 paying students into a comprehensive training course. With 350+ professionally produced videos continuing to sell on autopilot, Kajan now enjoys a reliable, ongoing income stream. If we can deliver these results for a retired UFC veteran, imagine what we can achieve for you while you’re still in the octagon.

Here’s what we built with him:

  • āœ… A structured online academy based on his unique training approach - Pro Fight Guide

  • šŸŽ¬ 350+ professionally shot and edited course videos

  • šŸ’» A custom-branded platform with full payment and funnel integration

  • šŸ“ˆ Scaled to 150+ paying academy members

  • šŸ“¹ Grew his YouTube channel to 97K+ subscribers — creating long-term traffic and brand visibility

Now, Kajan has a global audience, recurring income, and a digital asset that scales!

Start Building Your Online Academy Today!

It’s Time toĀ build your next stream of income

Until July 4th we’re offering an exclusive deal for UFC fighters... including full strategy, content production, and platform setup at a discounted rate.


Build it once, earn from it forever!

Ā 

Claim Your Discounted Online Academy Set-up — Book a Strategy Call Now

Academy Planning, Set-up, & Launch

$ Book Call For Rate

Base Package

  • Course planning
  • Kajabi course set-up
  • Landing page & funnel
  • Email marketing
  • Custom branded app

Content Production - Remote or In-person

$ Book Call For Rate

In-person or remote production

  • Pro level video production
  • Content filming guide (remote)
  • Scripts for content
  • Professional video editing
  • First 25 course videos completed

Maintenance, Management, & Social Media Marketing

$ Book Call For Rate

Continued Service

  • On going professional social media management
  • Short form content production (Tik Tok, Instagram, YouTube)
  • Long Form Video production (YouTube)
Take Advantage Before Our Summer Special Ends - July 4th!

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Who Are We?Ā 

Alec Shaw... founder of On My Way Media.

I started this company because I've always had a creative mind and a deep love for building things. Content creation has always been my language. Sharing knowledge is my purpose. And giving people the tools to pursue their passion? That's the mission.

Combining my technical skills with for my love of martial arts has lead me and my team to helping fighters monetize their followers and create consistent income stream outside of the cage! Ā 

Over the past 6 years, we've generated over 100k subscribers &Ā 25 million views on YouTube across multiple industries, signed up hundreds of students into online courses, and helped creators turn their expertise into income.

On My Way Media exists for people who want to create something meaningful—and actually make a living doing it.

Book Your Strategy Call Now